I+C is a new SMS business unit launched in 2005 offering SMS clients (Clubs, Associations, Federations and sponsors and other advertisers) information, detailed studies and specialised consultancy about sponsorship and sports advertising in the media, including strategic area of specialised legal services.

To achieve this purpose, SMS has its own material and human means and strategic alliances with the best international data services as well as specialised study businesses working in the international field.

 Brand image and awareness research.
Efficiency and profitability studies on sponsorship and advertising investment

Studies about the market and the value of audiovisual rights.
Studies about financial and social impact of clubs and sports events.
Design of sponsorship exploitation programmes.
Support to sponsoring contracts negotiation.
Support to audiovisual rights contracts negotiation.
Support to design commercial rights contracts.
Legal services specialised in clubs and sponsors.
Information from data bases.